IMG is to launch the Americas Rallycross Championship (ARX) in 2018. IMG, which also promotes the FIA World Rallycross Championship (World RX), will run ARX for the headline rallycross Supercar category and ARX2 for Supercar Lites.
Paul Bellamy, SVP and Managing Director, Motorsports, IMG, commented: “Rallycross is a perfect match for the way we digest entertainment today: short, sharp wheel-to-wheel races that are packed with action. ARX is a very exciting opportunity to use our experience from World RX to grow the sport in the Americas. We see huge potential in ARX and will work closely with all key stakeholders and possible new venues to develop ARX into a major championship over the next few years.”
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